About Me
Passionate digital media & eCommerce executive. Hands on high volume experience in online advertising sales, electronic media planning & buying, plus eCommerce conversion rate optimization. Strong focus on IP, content and licensing revenue for premium brands, with a focus on global entertainment industries and enterprise retail.
Bought and sold more than a billion online advertising click-throughs for clients over time.
I have spent the last 22 years working with merchants and service providers in all segments of the digital and eCommerce food chain.
Enjoy advising on, integrating and managing pragmatic digital marketing and revenue for ad supported and eCommerce web sites, as well as sourcing best in class technology solutions, all with the common goal of creating lasting and scalable monetization.
Specialties: eCommerce conversion optimization. IP and digital content licensing. Digital media sales, including much focus on mobile traffic acquisition & media buying. SEM and display media buying.
Highly advertiser/brand/merchant-centric accountability practices for media buying.
Strong knowledge base of legal compliance standards related to digital content licensing, eCommerce and digital advertising for high profile sites in sensitive industries.see less
City
Colorado Springs
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