About Me
Insightful marketing executive embracing a servant leadership approach to guide organizations to conscious growth. Delivers cutting-edge campaigns, build resonant brand identities, and drive revenue growth for leading B2B SaaS companies in MedTech, FinTech, and education technology. Former healthcare provider and advocate for functional and natural medicines.
Leverages a strategic mindset, entrepreneurial vision, and intuitive emotional intelligence to evolve brands, amplify reach, foster cultures of innovation, and develop trailblazing marketing initiatives that exceed business goals.
Inspires teams through transparency, empowerment, and a passion for developing talent. A catalyst for positive transformation across industries through authentic human connection and purpose-driven marketing.
Core Competencies:
- Growth Strategy - Develops data-driven growth playbooks leveraging market trends, competitive intelligence, and customer insights. Skilled at identifying expansion opportunities, new markets/segments, and potential partnerships.
- Campaigns & Content - Leads integrated, omni-channel demand generation campaigns across digital and traditional channels. Creates compelling positioning and differentiated thought leadership content that resonates with target personas and moves them through the funnel.
- Brand Messaging - Defines branding, messaging, and positioning strategies rooted in audience insights to differentiate solutions and deliver a consistent experience across touchpoints.
- Sales Enablement - Equips sales teams with messaging frameworks, competitive intel, objections handling, and other sales tools/training to have more effective customer conversations.
- Digital Innovation - Drives adoption of cutting-edge technologies, analytics, and automation to advance lead gen, ABM, personalization, and sales and marketing ops.
- Executive Communications - Provides counsel and coaching to executives on presentations, speeches, PR crisis management, and effective leadership communication.
- Culture & Leadership - Fosters a collaborative, high-performing culture focused on empowerment, transparency, diversity, equity and inclusion. Passionate about developing people.
- Public & Community Relations - Develops compelling PR strategies to enhance corporate reputation, executive visibility, and brand equity. Leads corporate social responsibility initiatives to strengthen community ties and diversity, equity & inclusion.
- Analytics & Reporting - Leverages data and intelligence to inform strategies. Establishes KPI dashboards, reporting, and processes to measure impact and guide decisions.see less
City
New Brighton
Pages
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